Notes:

• Katie led discussions on business strategies, emphasising the importance of focus, discipline, and setting realistic goals.
• She also shared her experiences balancing work and family life as a single mother of five, and discussed the importance of creating a clear pathway for customers through free and low-cost offerings.
• The group also shared their respective business strategies and offerings, with a focus on creating a clear pathway for customers and the importance of content connection in each offering.

NOTE: Next session we will focus on pricing and Katie will ask you to share some of your goals.

HOMEWORK:

• Goal setting including goals you can control and those you can’t.
• Map out your pyramid / funnel and customer pathway - making sure one offering naturally leads to the next in terms of topic and audience.
• Read or listen to ‘We Should All Be Millionaires’ by Rachel Rogers

Notes:

- Katie led a discussion on the progress of the group's projects, focusing on the launch and pricing strategies, and emphasised the importance of human connection in a world dominated by AI. She also shared her strategy for promoting her offerings, the process of launching a freebie and a paid offering, and the use of Facebook ads and Kajabi as marketing tools.

- Lastly, she discussed the importance of understanding customer behaviour and the potential of online businesses.

Launch terminology we covered:

• Launch - the marketing campaign around a specific offering that includes a deadline (a beginning and and end).
• CTA - Call to Action (deadline) - essential for an effective launch.
• Bonuses - adding something in for your CTA (expiring bonuses).
  Evergreen course - an offering that is always available to purchase (I don’t recommend this as your only method of selling).
  Live round - running an ‘evergreen’ offering with some live calls as a CTA / deadline for sign up.
  Sales page - the website ‘landing’ page for your offer which should be long form and include all the details (’set and forget’).
• Touch points - the number of times people see your offer (needs to be lots and across different platforms such as email / socials etc.)
• Email marketing - structuring your sequence of emails around your CTA and deadline.
• List of interest - don’t forget to keep a list of people who are interested and reach out personally (ideally via voice note).

Homework:

• Create your launch plan (strategy).
  Map out on your calendar what and when you will launch (timelines).
• We will be talking through this in our next session please come prepared to share. 

Notes:

• What are you launching (could be your freebie)?
• When are you launching this offering? (When will you start marketing and when does it actually happen?)
   
• How are you launching (what is the strategy?)
  
  HOMEWORK:
   
• If you’re not clear on the answers to the questions above please get clear. Feel free to post in the WhatsApp group for feedback.
• Map out your launch plan for the next 6 months (if you haven’t already done so).
• Look at the Sale Page resources in KRAMA in the portal and start planning your ‘shop window’
• Catch up on all the homework before our last Bhakti Business session November 18th and come ready to share, in this last session we will look at bringing an audience to your offering now it’s ready to go.

- Here is the link for Rebecca Ives that Katie mentioned in the today’s session:

https://www.instagram.com/the_content_queen/?igsh=MXhzeWE2dDA3eWw5ZA%3D%3D

Notes:

Crafting an effective email marketing strategy can create a connection with your audience and boost your sales significantly.

Today we are focused on launching and welcome sequences:

We discussed:

• A Brief overview of email marketing importance.
• The role of email marketing in building a community around your offerings.

1. Welcome Sequences
   First Impressions Matter - Welcome emails set the tone for your relationship with new subscribers and let them know who you are.

• Email 1: A warm welcome and brand story. Share your journey and the philosophy behind your offerings.
• Email 2: Highlight what subscribers can gain - exclusive content, early access to courses, and insights into yoga philosophy and spirituality for example.
• Email 3: Did they engage with a freebie? (e.g., a guided meditation or a discount for their first course). Thank them for joining your community. Don’t expect a reply but it’s lovely if you get one! 

LINK: https://tarzankay.com/welcome-sequence-copy-kit

2. Using Email for Launching New Courses

• Anticipation Building: Start teasing your upcoming course a few weeks in advance. Share behind-the-scenes content or the story of creating the course.
• Launch Sequence: A series of emails that provides all the necessary information about the course, from curriculum highlights to testimonials, and a clear call-to-action (CTA).
• Urgency and Scarcity: Use the last few emails to remind your subscribers of any early bird pricing or limited spots available to create urgency.

- Regular but not overwhelming email communication helps keep your audience engaged and informed.

- Monitor open rates, click-through rates, and conversions to understand what works best for your audience. Use this data to refine your strategy.

HOMEWORK:

Prepare for Saturday’s bonus session by looking at the portal under SATSANG for 105 ways to market your business without social media. Pick one or two that resonate for you and come prepared to talk about them next session. 

Notes:

In this session we looked at Facebook Ads, Google Ads and talked about various numbers and strategies surrounding these. 

To contact Lauren whom I recommend for FB ad set up email [email protected] 

We also looked at strategies for audience building in local business and online and each member of the group shared her ideas for audience building in her business and received feedback from Katie.