NOTES:

→ Importance of focus, discipline, and setting realistic goals.

→ Creating a clear pathway for customers through free and low-cost offerings right up to higher-ticket items.

→ Group sharing on offering pathways / customer journey, with a focus on creating a clear pathway for customers and the importance of content connecting in each offering.

→Next session we will focus on pricing and Katie will ask you to share some of your goals.

HOMEWORK:

→ Goal setting including goals you can control and those you can’t.

→ Map out your pyramid / funnel and customer pathway - making sure one offering naturally leads to the next in terms of topic and audience. Start thinking about your pricing.

→ Share on Instagram with @bhakti.business that you’ve started the Bhakti Business Program and we will re-share to boost the algorithm (for both of us!)

NOTES:

The meeting covered various aspects of business development, including client pathways, pricing strategies, and marketing techniques, with a focus on getting clear and creating space for your business set up and tech.

→ Today’s session and this week is an opportunity to catch up and make sure everything is in order ready to think about the next steps which are launching, email marketing and email list building.

→ We talked about the balance of the resources of time and money in your business as well as the need for hard work and determination in building a business.

HOMEWORK:

→ No new homework day - just time to get on top of any gaps in keeping up to date so far.

→ For those who have one ready feel free to drop your free lead magnet (freebie) into the group chat. 

NOTES:

→ 'Feeling into the Deva of your Business' and being inspired by this as well as less attached to outcomes (taking things less personally). 

→ Discussion around why email addresses are the bread and butter of your business.

→ Today's session focuses 'list building' - meaning the gathering of email addresses for your business. Useful materials for this are in the Bhakti Business Portal under 'satsang'. Particularly the '150 ways to Market Your Business Without Social Media' pdf will be useful to you. 

HOMEWORK:

→ Connect with the 'Deva of your Business' and journal any insights that arise. Click the button below to download 'Meeting the Deva of Your Business' visualisation.

→ Listen to Hiro Boga podcast and possibly order her book 'The World of Your Business Playbook' 

→ Map out 5 new marketing avenues that will bring email addresses into your business, that you will action. Drop a brief list in the Whats App chat for accountability. 

Click the button below to listen to the 'Practice You Podcast with Elena Brower', in which Elena talks to Hiro Boga - business strategist, master teacher, and mentor - on 'the ecology of your business; creating a world of your work that feels like a sanctuary for yourself and others.'

NOTES:

Today's session focuses on launch strategy. Useful materials for this are in the Bhakti Business Portal under 'krama'. Particularly the sequence for 'marketing a new offering month by month plan' will be useful to you. We also reflect on email marketing today including when to email, how often to email and what to write in your emails. We discuss the 'do and do nots' of using AI (it's very handy if you get it right).

Key Points:

• A launch has a beginning, middle, and end.

• It’s not just marketing—it's a ritual, a celebration, and a call to your people.

• Helps your community understand, engage with, and say yes to your offer.

• Launches create momentum, urgency, and clarity.

Common misconception: "I just want people to find me naturally." → That’s passive. Launching is about creating an intentional path for others to walk toward you.

Launch strategy: includes warm up (behind the scenes), cart-open (the offering is on sale or available for sign-ups), marketing and promotion, and seeing it through to the cart-close / cut off date. ALWAYS have a call to action (CTA).

→ The welcome sequence from Tarzan Kay can be found HERE.

→ I also like Rebecca Ives (The Content Queen) over on Instagram for content writing inspiration. 

HOMEWORK: 

→ Plan a launch, meaning the promotion of an offering in your business. This could be a free offering or a paid one. 

→ Set up a 'welcome sequence' for new email subscribers to your list. 

→ Put the dates for the upcoming 'membership' live sessions in your calendar (see below, more coming soon).

→ Book in your final one-to-one with Katie before the end of June. 

→ Take a moment to list all that you've done in the last few months inside this container. Pause and congratulate yourself for taking action! Then plan your ongoing / next steps. We will review these reflections in our bonus session which will happen Wednesday April 23rd 11.30am.

NOTES:

Katie led a session to check in on the progress of the group, emphasising the importance of perseverance through the initial stages of building a business. The group discussed their challenges, strategies, and next steps, with a focus on business strategy and next steps.  Katie also encouraged everyone to review their initial goals and set new ones, emphasising the importance of clear objectives in business growth.

What's next?

Everyone in this cohort will receive 6 months free in my Bhakti Business membership program (usually $50 a month) from July to December.

You will be granted access at the end of June. This includes all the archives of previous sessions so it's a rich resource. 

This is how you will continue to have my support in your business for the remainder of our time together and includes one or two live zoom sessions a month and individual Whats App support. 

The upcoming sessions are (more to follow): 

Business Metrics That Matter

Date & Time: 12.00pm - 1.00pm Monday 30th June

As yoga teachers and spiritual entrepreneurs, it’s easy to get caught up in vanity metrics or feel disheartened by things outside our control, like unsubscribes, slow list growth, or fluctuating sales. In this session, we’ll shift the focus to what you CAN control—like how many emails you send, how many proactive approaches you make, and the intentional actions that move the needle in your business. You’ll walk away with a clear plan on what to track and what to release,so you can stay motivated, in your power, and deeply aligned with your goals—without the emotional rollercoaster of chasing numbers that don’t actually matter.

Hot-Seat Coaching / Q+A

Date & Time: 10am - 11am Thursday 3rd July 

A space for you to bring your biggest business questions, roadblocks, and ideas. Get personalised feedback, clarity, and real-time support to help you move forward with confidence.

Simple Bookkeeping + Accounting for Your Business

Date & Time: 1pm - 2pm Monday 4th August

If numbers and finances feel overwhelming, you’re not alone—but keeping track of your money doesn’t have to be complicated. I’ll take you behind the scenes of my own super straightforward, low-tech system (I’m a bit of a ‘back of an envelope’ person myself!) and show you exactly how I track what’s coming in, what’s going out, and where my profit and loss stands—without fancy software or overcomplicated spreadsheets. You’ll get access to simple, practical resources to help you stay on top of your bookkeeping with ease. This session builds perfectly on our business metrics session, giving you the practical tools to implement financial clarity in a way that actually works for you.