From Anger to Action in Business

Namaste dear friends,

This month I’ve been reflecting deeply on anger, particularly what I call 'sacred rage'.

For me this anger rises when I see the massive inequalities in the world. When people like Jeff Bezos and Katy Perry spend millions launching into space, while children starve, communities crumble, and ecosystems collapse. When corporate giants post record profits, while small businesses and frontline workers are pushed to the edge.

It’s easy to feel powerless—or to feel consumed by frustration. But as business owners, especially those of us who care about the kind of world we are building, we have another option.

We can take that sacred rage and turn it into aligned, practical action.

I’m deeply inspired by the old-school business activists who paved the way for this kind of thinking—women like Anita Roddick (founder of The Body Shop) and Lynne Franks (author, entrepreneur, and catalyst for the Conscious Business movement). They showed that business could be an act of activism. That we don’t have to choose between doing good and doing well. They proved that a business built on strong values could thrive—and even shift culture.

Following in their footsteps, here’s how we can start using our anger as a force for good in our businesses:

 🌹 Choosing Purpose Over Hype

Instead of chasing the next trend or trying to 'go viral', we can focus on creating real, meaningful offerings that make a tangible difference to our customers and clients. Slow, sustainable growth over hollow popularity.

🌹 Building in Integrity

Pricing fairly. Delivering what we promise (and ideally over-delivering). Being transparent about what we stand for. Not cutting corners just to boost margins. Practicing ‘satya’ and telling the truth in our businesses is a great start. 

🌹 Prioritising Community, Not Competition

Corporate models often thrive on scarcity and competition. In our businesses, we can build communities. Collaborate. Share resources. Swap skills. Support our peers, not see them as rivals.

🌹 Making Environmental Choices

Even small decisions—like sustainable packaging, ethical sourcing, or promoting digital products over excessive physical ones—can ripple outward. Business can be a lever for environmental responsibility, not just a contributor to the problem.

🌹 Staying Connected to Service

At the end of the day, the businesses that are most satisfying to run—and most resilient—are those rooted in a genuine desire to serve. Profit is important. Sustainability is crucial. But when service is at the centre, everything aligns more naturally.

The truth is, we can’t control the billionaire class or dismantle corporate greed overnight. But we can control the businesses we build.

We can create small economies of care, trust, and fairness.

We can offer an alternative to the 'every woman for herself' mentality that dominates so much of the marketplace.

Every decision matters.
Every act of integrity matters.
Every time we build something rooted in fairness, quality, and service, we push back against the systems that made us angry in the first place.

Sacred rage, channelled well, becomes fuel.
It moves us to create businesses—and lives—that we can be proud of.

In service, 
Katie Rose 🌹